Just saw this post, and I'm starting to get deja vu. The primarily women's site has a problem and it's ignored for months, but once it becomes an issue in the press and it starts affecting the men (or in this case, the sites with primarily male or mixed readership), suddenly a fix is discovered.

http://io9.com/warning-io9-ar...

If I'm wrong, and this isn't what it looks like, I apologize, but right now it looks like standard sexist bullshit.