PSA: Coconut Sugar

People apparently have Very Strong Feelings about the health benefit analysis of different types of sugars and there is some controversy over coconut palm sugar. I care only that it 1. looks and smells exactly like graham cracker crumbs, 2. dissolves pretty easily in iced tea. It's kinda toasty tasting. If it were cheaper, I'd like it more, but as a person who generally hates processed stevia and is not too keen on agave, this is one not-sugar sugar I can get behind.